Start With a Real Problem

Most builders are not stuck on an idea. They are stuck on a problem they have not yet defined.

Start With a Real Problem is a free field guide for builders who are tired of circling. In one sitting, it walks you to four answers in writing: the one problem you are building toward, the one buyer who has it, the one obstacle in their way, and the one first useful offer you can put in front of them this month.

That is what every real business starts with — a defined target. Not a launch. Not a brand. Not a logo. A target.

Inside:

— Why You Are Circling
— What A Real Problem Looks Like
— The Four Things You Need To Know
— The Field Sheet (fill it in by hand)
— First Action — today and this week
— Where This Leads

Format: premium A5 PDF · NIV register · Christ-explicit · short on purpose.
Cost: free.
Bridge: when you have the four answers, The Builder's Operating System is the full system that takes them from defined target to working business.

Start with the problem. Then build the system.
— Father Zach