{"title":"Free Resources","description":"\u003cp\u003eField guides, primers, and front-door documents for builders done circling. Free. Read in one sitting. Designed to lead to one defined target.\u003c\/p\u003e","products":[{"product_id":"start-with-a-real-problem","title":"Start With a Real Problem","description":"\u003cp\u003eMost builders are not stuck on an idea. They are stuck on a problem they have not yet defined.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStart With a Real Problem\u003c\/em\u003e is a free field guide for builders who are tired of circling. In one sitting, it walks you to four answers in writing: the one problem you are building toward, the one buyer who has it, the one obstacle in their way, and the one first useful offer you can put in front of them this month.\u003c\/p\u003e\n\u003cp\u003eThat is what every real business starts with — a defined target. Not a launch. Not a brand. Not a logo. A target.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e— Why You Are Circling\u003cbr\u003e\n— What A Real Problem Looks Like\u003cbr\u003e\n— The Four Things You Need To Know\u003cbr\u003e\n— The Field Sheet (fill it in by hand)\u003cbr\u003e\n— First Action — today and this week\u003cbr\u003e\n— Where This Leads\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e premium A5 PDF · NIV register · Christ-explicit · short on purpose.\u003cbr\u003e\n\u003cstrong\u003eCost:\u003c\/strong\u003e free.\u003cbr\u003e\n\u003cstrong\u003eBridge:\u003c\/strong\u003e when you have the four answers, \u003cem\u003eThe Builder's Operating System\u003c\/em\u003e is the full system that takes them from defined target to working business.\u003c\/p\u003e\n\u003cp\u003eStart with the problem. Then build the system.\u003cbr\u003e\n— Father Zach\u003c\/p\u003e","brand":"AZCENDED","offers":[{"title":"PDF","offer_id":53436419375418,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/6822\/9434\/files\/startwitharealproblem-hero.png?v=1778723882"}],"url":"https:\/\/azcended.com\/collections\/free-resources.oembed","provider":"AZCENDED","version":"1.0","type":"link"}